Our society has an obsession with spending, buying and accumulating money, and research into the possible connection of money and corruption is continuously ongoing. Despite the numerous studies on money and its involvement with unethical behaviour, Gino and Mogilner (2013) directed a new focus, examining a way to offset the effect with an emphasis on the resource of time and in that, self-reflection. Gino and Mogilner primed, a subliminal memory effect where they exposed participants to the concepts of time or money in order to see how either would influence their response to the experiments. Gino and Mogilner (2013) found that by simply thinking of the concept of time, over money, pushed people to cheat less leading to higher moral value and that reduced cheating as a result to priming time was due to time having the effect of encouraging self reflection. However in light of other research