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Marketing notes

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Notes on marketing course.

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20 Pages Complete Study Notes > 2 Years old
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5 Ex Credits


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Topics this document covers:
Marketing Behavioural sciences Psychology Brand management Behaviorism Consumer behaviour Marketing performance measurement Reinforcement Learning Desire Operant conditioning Brand extension
This is a Complete Set of Study Notes

Complete Study Notes typically cover at least half a semester’s content or several topics in greater depth. They are typically greater than 20 pages in length and go into more detail when covering topics.

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Topics this document covers:
Marketing Behavioural sciences Psychology Brand management Behaviorism Consumer behaviour Marketing performance measurement Reinforcement Learning Desire Operant conditioning Brand extension
Sample Text:
It is the difference between an ACTUAL and DESIRED state that is sufficient to arouse and activate the decision process. o Influence need state creates a desired state (goal!) If problem is resolved by recalling one satisfactory solution and purchasing that good/service without evaluation, this is habitual decision making Extended decision making is when thorough information searches (internal, external), and evaluation of several alternatives and considerable post purchase evaluation The higher the degree of purchase involvement, the more extensive the decision process is. Actual state: is the way an individual perceives his or her feelings and situation to be at the present time Desired state (consumers goal): is the way an in...
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