Week 1 notes for Consumer behaviour, includes all the basics you need to know! What is consumer behaviour? • The behaviour that consumers display in searching for, purchasing, using, evaluating and disposing of the products and services that they expect will satisfy their needs. • Focuses on how individual consumers/families/households make decisions to spend their available resources (time, money, effort). • What they buy • Why they buy it • When they buy it • Where they buy it • How often they buy it • How often they use it • How they evaluate it after purchase/use • Impact on future purchases • How they dispose of it