MKTG204 - Integrated Marketing Communications

Study Notes and more from students at Macquarie University

Australia Macquarie University MKTG204 - Integrated Marketing Communications


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Consumer Insight Report

This student studied:
Macquarie University - MKTG204 - Integrated Marketing Communications

This consumer insight report presents the findings and discussion from a survey of consumer responses towards product st...

2 Ex Credits

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MKTG204 Consumer Insight Report

This student studied:
Macquarie University - MKTG204 - Integrated Marketing Communications

This is a highly detailed report including executive summary , table of contents and statistics . It demonstrates asp...

2 Ex Credits

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Final Group 'pitch project' on Gelato ice cream

This student studied:
Macquarie University - MKTG204 - Integrated Marketing Communications

Creative gelato concept created by 4 Macquarie students for the 'pitch project' called SCOOP. Includes a SWOT analysis o...

2 Ex Credits

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MKTG204 Mid Sem Exam Notes

This student studied:
Macquarie University - MKTG204 - Integrated Marketing Communications

Mid Semester study notes for IMC

5 Ex Credits

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