MKTG204 - Integrated Marketing Communications

This consumer insight report presents the findings and discussion from a survey of consumer responses towards product styling and source authenticity of brand image in different food ads.

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Consumer Insight Report

7 Pages 1 Found this helpful Macquarie University Essays / Projects Year: 2017

This consumer insight report presents the findings and discussion from a survey of consumer responses towards product styling and source authenticity of brand image in different food ads.

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MKTG204 Consumer Insight Report

MKTG204 - Integrated Marketing Communications

13 Pages Macquarie University Essays / Projects Year: 2017

This is a highly detailed report including executive summary , table of contents and statistics . It demonstrates aspects of consumer insights in relation to IMC (Integrated marketing communications) I received a high credit 74% for this report.

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MKTG204 Consumer Insight Report

MKTG204 - Integrated Marketing Communications

13 Pages Macquarie University Essays / Projects Year: 2017

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Final Group 'pitch project' on Gelato ice cream

MKTG204 - Integrated Marketing Communications

22 Pages 1 Found this helpful Macquarie University Essays / Projects Year: Pre-2016

Creative gelato concept created by 4 Macquarie students for the 'pitch project' called SCOOP. Includes a SWOT analysis on gelato industry, campaign objectives, communication, creative and media strategy (with budget), conclusion and reflection.

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Final Group 'pitch project' on Gelato ice cream

MKTG204 - Integrated Marketing Communications

22 Pages 1 Found this helpful Macquarie University Essays / Projects Year: Pre-2016

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MKTG204 Mid Sem Exam Notes

MKTG204 - Integrated Marketing Communications

11 Pages Macquarie University Complete Study Notes Year: Pre-2016

Mid Semester study notes for IMC

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MKTG204 Mid Sem Exam Notes

MKTG204 - Integrated Marketing Communications

11 Pages Macquarie University Complete Study Notes Year: Pre-2016

Mid Semester study notes for IMC

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MKTG204 - Integrated Marketing Communications

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