Search for over 100,000 study notes and past assignments!



Download study resources by swapping your own or buying Exchange Credits.



Study from your library anywhere, anytime.

8 Pages Essays / Projects Year: Pre-2019

Starbucks has been unsuccessful at fully integrating into the Australian coffee market. Starbucks’ strategy had been to enter the market while opening many stores within a short period; the company did not take time to adapt its product and services to the local coffee culture (Mescall, 2008). Unlike other countries which Starbucks has expanded to, Australia’s coffee culture originated from Europe. So instead of being the one to introduce and define the coffee culture here, Starbucks’ mode of operation has been met with resistance, leading to closing down of 61 stores. Since then there have been no more attempts at expansion in Australia.

This document is 20 Exchange Credits

More about this document:

This document has been hand checked

Every document on Thinkswap has been carefully hand checked to make sure it's correctly described and categorised. No more browsing through piles of irrelevant study resources.

This is an Essay / Project

Essays / Projects are typically greater than 5 pages in length and are assessments that have been previously submitted by a student for academic grading.

What are Exchange Credits?

Exchange Credits represent the worth of each document on Thinkswap. In exchange for uploading documents you will receive Exchange Credits. These credits can then be used to download other documents for free.

Satisfaction Guarantee

We want you to be satisfied with your learning, that’s why all documents on Thinkswap are covered by our Satisfaction Guarantee. If a document is not of an acceptable quality or the document was incorrectly described or categorised, we will provide a full refund of Exchange Credits so that you can get another document. For more information please read Thinkswap's Satisfaction Guarantee.

Academic Integrity
Studying with Academic Integrity

Studying from past student work is an amazing way to learn and research, however you must always act with academic integrity.

This document is the prior work of another student. Thinkswap has partnered with Turnitin to ensure students cannot copy directly from our resources. Understand how to responsibly use this work by visiting ‘Using Thinkswap resources correctly’.

Claim a Bounty

Major Work1 - Page 1
Page 1 /8
Page 1 /8

Similar documents to "Major Work1" avaliable on Thinkswap

Documents similar to "Major Work1" are suggested based on similar topic fingerprints from a variety of other Thinkswap Subjects

Browse USYD Subjects


High School