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9 Pages Essays / Projects Year: Pre-2020

In the appeal case of Google Inc v Australian Competition and Consumer Commission[2013]HCA1(6 February2013) the High Court ruled unanimously in favour of Google and held that the company had not engaged in misleading or deceptive conduct contrary to section52 of the Trade Practices Act1974(Cth). This saga between ACCC and Google had been stretched over a 5/6year period, and the final result in favour of Google could have easily swayed in favour of the ACCC due to the previous appeal decisions in lower courts. Sands(2013) suggests the implications of this ruling and how it will affect future search engines and online advertising in terms of new legislation and future court cases will be interesting to follow.

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