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5 Pages • Essays / Projects • Year: Pre-2021 • Previously uploaded under: BUSS1001 - Understanding Business
Healthy Potion Case Study The business owner of Healthy Potion (HP) is looking to expand her business product line breadth. The business has been an overall success, however, in the past year there has been a 30% decrease in repeat customers despite sales growing. A main factor in the large drop of recurring customers is due to a fresh juice outlet being located near one of her Chinese herbal store. Thus, she aims to enter the fresh juice market in order to further grow her business. This requires her business position to be strategical analysed before proceeding as well as a recommended business strategy to go into the new market with.
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