BUSS1001 Case Study 1
This case study focuses on KFC China's entrance into the Chinese market and answers the following question:
KFC China is facing a number of challenges that include changing perceptions surrounding fast-food in China and the changing nature of the Chinese consumer. Based on the case study readings (available on BB under AssessmentCase Study 1) and your own research, provide a recommendation that addresses the following:
• Given the issues listed above and in the readings, together with your own research, what is the best business strategy that will ensure long term success for KFC in China?
• What are three key challenges to its localisation strategy that KFC China might face in the future?
6 Pages
Essays / Projects
Year: Pre-2023
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