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10 Pages • Essays / Projects • Year: Pre-2021
semester 2, 2016 Got 69/100 CASE STUDY The Healthy Potion (HP) business has been operating for a total 10 years, with the current owner for 5 of those years. The business has been a great investment. The original $500,000 loan has been repaid and it has accumulated an equal amount in surplus funds. The business has also expanded and there are now 5 additional shops spread throughout Australia, all in shopping malls. The owner believes that she is ready for an expansion of the business in a major way. The business has been built on the (real or perceived!) reputation of the health benefits of the Chinese herb. She has recently observed a number of (mainly) women who request a number of HP drinks at the one time to take away. She has observed them pouring the drinks into their own bottles immediately after purchase. She casually asked them for the reasons behind their actions. They all replied that they added the drink to the baby formula they made up each day for their babies and toddlers. They expressed the view that they felt it made the baby and toddler more relaxed and enabled them to sleep well at night (this is ‘bliss’ for a new parent!!). The owner has seen an opportunity to grow the business into this new area. She has engaged you to write a report (see below) on growing the business in this way. Your report should contain: 1. An introduction to the report (5%) 2. Using the 4Ps, outline and discuss the strategies that could be considered in growing the business in the way outlined. (60%) 3. Provide a recommendation on a strategy outlined in 2 above. Provide a justification for that recommendation. (30%) 4. A conclusion to the report (5%)
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