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MARK101 Notes

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Notes for MARK101, summary of the textbook and lecture notes combined. Very comprehensive.

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70 Pages Complete Study Notes > 2 Years old
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5 Ex Credits


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Topics this document covers:
Marketing Market environment Target market Market segmentation Brand management Digital marketing Food marketing Societal marketing
This is a Complete Set of Study Notes

Complete Study Notes typically cover at least half a semester’s content or several topics in greater depth. They are typically greater than 20 pages in length and go into more detail when covering topics.

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Topics this document covers:
Marketing Market environment Target market Market segmentation Brand management Digital marketing Food marketing Societal marketing
Sample Text:
Marketing success will require building relationships with other company departments, suppliers, marketing intermediaries, competitors, various publics and customers which combine to make up the company’s value delivery network. • The company In designing marketing plans, marketing management takes other company groups into account – top management, finance, research and development, purchasing, operations and accounting. All of these interrelated groups form the internal environment. Marketing managers must work closely with other company’s departments as they all have an impact of the marketing department’s plans and actions. Under the marketing con...
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