Major Assignment for SEM2/2015
‘New Age Promotions’ (NAP) is a business specialising in marketing entertainers through radio advertising. It relies heavily on sponsorship by companies wishing to link their product with new musical artists.
A new client, Apple Cider Pty Ltd has approached NAP asking them to promote their latest product, apple cider wine. NAP recommend that they commence an advertising campaign which will link apple cider wine with “Silver Desk” an up and coming band which is due to play in an inner city location next week. Apple Cider Pty Ltd is delighted with the idea and enters into a contract with NAP to do the job.
On the following day, 7 August 2015, during the breakfast time slot, Mary the managing director of NAP’ made the following radio announcement:
“Buy apple cider wine. The drink of choice of ‘Silver Desk’ and their fans. We have a new competition opening this morning. Ten free tickets to the ‘Silver Desk’ concert and dinner at Thai Newtown with the members of ‘Silver desk’ are up for grabs for the band’s only concert next Friday night.
To show our commitment, ten premium tickets for the concert and dinner at Thai Newtown with a combined value of $3,000 has been paid by NAP to secure these tickets and dinner. All you have to do to win one of the premium tickets is to come to the reception of NAP and produce 3 bottle tops from apple cider wines, per entrant, and give your name and email details to Sally at reception”.
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