MGMT2002 Week 1 Lecture Communicating As a Professional Professionals: People who apply academic/scientific theory/technical skills to their work Adhere to guidelines of ethical practice Combine theoretical tertiary studies with professional practice Skilled communicators Present a professional image The Communication Discipline Anthropology – Psychology – Sociology Communication Defined Transmission of messages Social interaction through messages The reciprocal creation of meaning in a context Is the sharing of meaning through information, ideas and feelings Connotative V Denotative Meaning Form – Skill Intrapersonal à Self awareness Interpersonal à Building relationships Interviewing à Giving/receiving information Small Group à Working in teams Organisational à Formal/Informal Public à Small & Large audiences CMC à Reliant on IT Mass à Mainstream and social media Linear/Transmission Model (Shannon and Weaver, 1939) Presumes meanings are neutral/interpreted identically by all Linear à one way not two way All communication is intentional and transparent Ignores context/time/influence of channels  Transactional Model Elements of Communication – Source & Receiver Interchangeable and simultaneous roles Encoding/decoding Metaco