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Complete Notes for MARK3092 for Final Prep

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Complete notes prepared for final revision and preparation. Made according to Semester 1 2017 course.

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28 Pages Complete Study Notes 1-2 Years old
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5 Ex Credits


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Topics this document covers:
Brand management Marketing Business economics Market economics) Brand extension Brand Verbal Identity Positioning Brand loyalty Store brand
This is a Complete Set of Study Notes

Complete Study Notes typically cover at least half a semester’s content or several topics in greater depth. They are typically greater than 20 pages in length and go into more detail when covering topics.

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Topics this document covers:
Brand management Marketing Business economics Market economics) Brand extension Brand Verbal Identity Positioning Brand loyalty Store brand
Sample Text:
Brand essence is the essential points or aspects of a brand condensed into a central conception • Point of departure of finding concepts for individual experiences or for an entire brand experience. • A short 3-5-word expression of the most important aspects of a brand • Brand identity is tangible and appeals to the senses. • You can see it, touch it, hold it, hear it, watch it move. • Brand identity fuels recognition, amplifies differentiation, and makes big ideas and meaning accessible. • Brand identity takes disparate elements and unifies them into whole systems. Brand identity is the visual and verbal articulation of a brand For example: ▪ brand name ▪ logo ▪ letterhead ▪ business card ▪ packaging ▪ web site ▪ any other application pertinent to ...
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