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Overview of Marketing Fundamentals (MARK1012)
MARK1012 - Marketing Fundamentals
24 Pages • Complete Study Notes • Year: Pre-2021
A great introduction to general marketing and business concepts. Combines theory and practice of marketing with the aim of explaining the role of the marketing function in modern organizations and in society. Also provides insights into where marketing fits within an organization, its contributions to business in general, describes frameworks supporting marketing activities and helps with challenges in the ever-changing marketplace.
This document is 25 Exchange Credits
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