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Marketing Notes (introduction to Marketing)

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The first part of the notes provides an introduction to marketing (what is marketing, why is it important etc..) The second part of the notes provides details of how to analyse the market (strategic planning, factors affecting the market etc.)

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18 Pages Complete Study Notes 1-2 Years old
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Marketing Notes (introduction to Marketing)
Topics this document covers:
Marketing Economy Business economics Customer relationship management Value proposition Target market Value Loyalty business model Integrated marketing communications Pricing Product marketing Outline of marketing
This is a Complete Set of Study Notes

Complete Study Notes typically cover at least half a semester’s content or several topics in greater depth. They are typically greater than 20 pages in length and go into more detail when covering topics.

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Topics this document covers:
Marketing Economy Business economics Customer relationship management Value proposition Target market Value Loyalty business model Integrated marketing communications Pricing Product marketing Outline of marketing
Sample Text:
ating, communicating, delivering, and exchanging offers that have superior value for customers, partners, and society at large • They are intended to create new customers by promising superior value • They intend to retain customers by delivering satisfaction Note: • marketer – people seeking resources from customer willing to offer something of value in exchange • marketing management – art of choosing target market and building profitable relationships with them Micromarketing (inside) Marketing within the organisation • How does the company allocate resources and direct marketing activities Macromarketing (outside) Marketing of the aggregate economy • How does the business society make decisions about the flow of the nations good and services Note: Both processes aim to create value for the customer Explain the terms utility and value creation The concept of...
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