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Marketing Fundamentals Lecture 6 and 7 Summary Notes

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Lecture 6 and 7 Summary Notes - Complete notes for lecture one of MARK1012 from 2015 made my the Lecturer

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15 Pages Partial Study Notes 1-2 Years old
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Marketing Fundamentals Lecture 6 and 7 Summary Notes
Topics this document covers:
Marketing Microeconomics Business economics Brand management Product management Marketing mix Product lining Brand Store brand Core product Pricing Consumer behaviour
This is a Partial Set of Study Notes

Partial Study Notes typically cover only single topics of a unit of study or do not cover multiple topics in significant detail. They are generally less than 20 pages in length.

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Topics this document covers:
Marketing Microeconomics Business economics Brand management Product management Marketing mix Product lining Brand Store brand Core product Pricing Consumer behaviour
Sample Text:
The next six lectures will be devoted to the discussion of ‘Marketing Mix’, popularly known as the 4Ps, namely product, price, placement and promotion. When someone joins a company as a marketer, he/she is provided with a very simple definition of marketing which is ‘developing the right product, making it available at the right price and at the right place and promote it in the best possible way’. These two lectures focus on the first of the 4Ps, the product. Every day, we all use various types of products...
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