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Marketing Fundamentals Lecture 10 Summary Notes

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Lecture 10 Summary Notes - Complete notes for lecture one of MARK1012 from 2015 made by myself.

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11 Pages Partial Study Notes 1-2 Years old
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Marketing Fundamentals Lecture 10 Summary Notes
Topics this document covers:
Marketing Business economics Market economics) Communication design Brand management Advertising campaign Marketing communications Integrated marketing communications Target audience Target market Advertising Marketing mix
This is a Partial Set of Study Notes

Partial Study Notes typically cover only single topics of a unit of study or do not cover multiple topics in significant detail. They are generally less than 20 pages in length.

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Topics this document covers:
Marketing Business economics Market economics) Communication design Brand management Advertising campaign Marketing communications Integrated marketing communications Target audience Target market Advertising Marketing mix
Sample Text:
This is where marketing communication comes in. Marketing communications is the "promotion" part of the "marketing mix", one of the "four Ps" that must support the other three Ps namely, product, price and place. This lecture focuses on communication in marketing. It discusses the promotion mix elements, namely advertising, sales promotion, public relations and publicity, personal selling and direct marketing and introduces the concept of integrated marketing communication [IMC]. It also describes the various methods that can be used to determine the IMC budget. Lecture objectives 1. Define the five major promotion mix tools for communicating cust...
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