Introduction Zoku is a New Jersey-based company founded in 2009 and is the producer of a number of goods relating to the ice block and slush beverages market. Our signature product, the “Zoku Quick Pop™ Maker”, allows users to ‘freeze pops in as little as seven minutes without electricity’ and has won several awards including the Idea Silver 2010 “International Design Excellence Award”, the Excellence In Housewares Award 2010 (for the top tool and gadget in the UK) and is a part of the Henry Ford Design Collection. In this Stage One report, we will aim to outline all micro and macro environmental impacts as well as their respective impact on the current and future prospects of the “Zoku Quick Pop™ Maker”.