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Lecture 12 Summary Notes

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Lecture 12 Summary Notes - Complete notes for lecture one of MARK1012 from 2015 made by myself.

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7 Pages Partial Study Notes 1-2 Years old
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Lecture 12 Summary Notes
Topics this document covers:
Marketing Business economics Market economics) Microeconomics Marketing ethics Societal marketing Green marketing Sustainability marketing myopia Outline of marketing
This is a Partial Set of Study Notes

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Topics this document covers:
Marketing Business economics Market economics) Microeconomics Marketing ethics Societal marketing Green marketing Sustainability marketing myopia Outline of marketing
Sample Text:
It also discusses how companies can benefit from proactively pursuing sustainable marketing practices that bring value not just to individual customers but also to society as a whole. Finally it explains the need for legal compliance programs in marketing and its, and the value of these both to the profession and to society. Lecture objectives 1. Define sustainable marketing and discuss its importance. 2. Identify the major social criticisms of marketing. 3. Define consumerism and environmentalism and explain how they affect marketing strategies. 4. Describe the principles of sustainable marketing. 5. Explain the role of ethics in marketing. 6. Discuss the need for and value of lega...
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