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2017 MARK1012 Final Case Study Distinction

User Description:
Our case was Nestle. This is my groups attempt at the 72 hour final assessment introduced in 2017). We got a Distinction.

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5 Pages Essays / Projects 1-2 Years old
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2017 MARK1012 Final Case Study Distinction
Topics this document covers:
Food and drink Marketing Brand management Product management Cham, Switzerland Haitian cuisine Maggi Nestlé Instant noodle Pricing Brand Market penetration
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Topics this document covers:
Food and drink Marketing Brand management Product management Cham, Switzerland Haitian cuisine Maggi Nestlé Instant noodle Pricing Brand Market penetration
Sample Text:
This report touches on the causes and effects of this Maggi crisis, suggesting options for Nestle to reposition the brand Maggi, as well as pricing strategies that can increase the revenue, market share, and trust that was lost due to the crisis. Neslte’s Biggest Challenge In order to recover from the health concerns and recalling of Nestle’s Maggi noodle products in India, Nestle need to meticulously curate an effective plan that will ease the product back onto the market. Their biggest challenge is developing a comeback strategy that focuses on re-positioning the brand to avoid this major issue being repeated in the future. T...
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