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5 Pages • Essays / Projects • Year Uploaded: 2020
5. In his book High Concept: Movies and Marketing in Hollywood, Justin Wyatt describes the high concept film as “a form of differentiated product within the mainstream film industry. This differentiation occurs in two major ways: through an emphasis on style within the film, and through an integration with marketing and advertising” (p.7). Using Wyatt’s work as your starting point analyse these two aspects of the high concept film – an emphasis on style and the integration with marketing and advertising – in a high concept Hollywood film of your own choosing. In developing your analysis discuss some of the differences and/or similarities between the high concept film and the classical Hollywood film.
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