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14 Pages • Essays / Projects • Year: Pre-2018
This report focuses on the strategy analysis and establishment on Sunrice Limited, Australian leading brand in the food industry. The indepth SWOT analysis evaluates Sunrice’s internal and external business environment. Porter’s Five Forces and PESTEL technique are also incorporated to assist the evaluation in order to give a clearer picture on the success factors as well as the potential obstacles. The 4 key stakeholders, including customers, suppliers, employees and communities are assessed to ensure that their interests are considered alongside with Sunrice Limited’s organizational goals. Stakeholders’ interests are carefully measured in this report to show the stakeholders value is aligned with the creation of shareholders value in every organizational decision.
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