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ACCT3585 Presentation

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ACCT3585 Group Project Presentation on Kathmandu LTD

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5 Pages Essays / Projects > 2 Years old
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ACCT3585 Presentation
Topics this document covers:
Customer satisfaction Market research
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Topics this document covers:
Customer satisfaction Market research
Sample Text:
Expand and Improve the Kathmandu's product range and store portfolio 2. Make further efficiency gains and improve Kathmandu's control of its cost Identifying Opportunities and Threats Opportunities Increasing portion of the population are engaged in physical activities Threats Superior performance of rivals in harsh retail market Increasing number of Australian tourists travelling to New Zealand A heavy reliance on GORE-TEX suppliers for its product range Strategic Initiatives No.1 Measurements Target Performance Revenue growth for Kathmandu stores Net Profit Customer satisfaction rating Growth in "Summit Club'' membership ROMI on ad campaigns % of annual sales spent on market research Sales revenue: $196 million (approx. 11% sales growth) $20.2 million 90% high customer satisfaction growth ...
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