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ACCT3583 Group Assignment
ACCT3583 - Management Accounting 2
8 Pages • Essays / Projects • Year: Pre-2021
Firstly, a SWOT analysis is conducted to examine the internal and external environments to assist Kathmandu in determining the key factors that may impact its business operations. The strengths of the company include its vertically integrated business model, its high quality products as well as its ability to serve customers on various sales platforms. Weaknesses relevant to Kathmandu include its high levels of inventory and heavy discounting. Favorable external trends include technological development and increasing demand for adventure travelling; whilst threats include high industry rivalry, environmental and economic factors. Furthermore, this report will analyse two immediate stakeholders - customers and suppliers - to examine whether Kathmandu effectively creates value for them. Next, to enhance Kathmandu’s product competitiveness and to boost its global market share, the following strategies are proposed: ● Grow online sales internationally ● Realise a stronger product offering
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