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Measuring & Interpreting Brand Performance
Page 1/13

Measuring & Interpreting Brand Performance

MARK 1008 - Buyer and Consumer Behaviour

13 Pages University of South Australia Essay / Project Year Uploaded: 2017

This is a major report that entails details on how to best measure and interpret brand performance measures. It uses case studies and applies theories from simple brand performance metrics to modern consumer attitude and segmentation theories.

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