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Buyers Behaviour Exam Notes

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Buyer Behaviour exam notes covering the models of buyer behaviour and related theories drawn from psychology, anthropology, social and behavioural sciences are taught with particular emphasis on the consumer decision making process. The notes covers why individuals make certain purchasing decisions; what products and services they buy; how they buy them; the frequency with which they buy them; and the decision process in these situations.

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15 Pages Partial Study Notes > 2 Years old
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Buyers Behaviour Exam Notes
Topics this document covers:
Brand management Marketing Consumer behaviour Behavior Online shopping Brand
This is a Partial Set of Study Notes

Partial Study Notes typically cover only single topics of a unit of study or do not cover multiple topics in significant detail. They are generally less than 20 pages in length.

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Topics this document covers:
Brand management Marketing Consumer behaviour Behavior Online shopping Brand
Sample Text:
They then evaluate the info and decide the location of the purchase. The experience of the product is evaluated and stored in memory. eg this product is too salty don't buy again. -buyology why, what, which, where, when, how often, how and with who to buy. -influences on CB ________________ INTERNAL INFLUENCE • Perception • Learning and memory • Motives, Personality and emotion • Attitudes EXTERNAL INFLUENCE • Australian Society: demographics and lifestyles • The household • Reference groups • Social Class • Culture -injurious consumption, consumer behaviour that maybe harmful to others or themselves. eg. gambling. MARKETING STRATEGY ________________ 4 CONSUMPTION SITUATIONS eg. Movie and TV ads are strategically placed so people can see them to and from work. eg. s...
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