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MKTG1025 - Marketing Principles: Study Notes
MKTG1025 - Marketing Principles
49 Pages • Complete Study Notes • Year: Pre-2021
MKTG1025 - Marketing Principles: Study notes everything you need to know for Marketing Principles. (or any principles of economics course) 1. The Fundamentals of Economics 2. Markets and Government in a Modern Economy 3. Basic Elements of Supply and Demand 4. Applications of Supply and Demand 5. Demand and Consumer Behavior 6. Production and Business Organization 7. Analysis of Costs 8. Analysis of Perfectly Competitive Markets 9. Imperfect Competition and Monopoly 10. Oligopoly and Monopolistic Competition 11. Uncertainty and Game Theory 12. How Markets Determine Incomes 13. The Labor Market 14. Land and Capital 15. Comparative Advantage and Protectionism 16. Government Taxation and Expenditure 17. Promoting More Efficient Markets 18. Protecting the Environment 19. Efficiency vs. Equality: The Big Tradeoff 20. Overview of Macroeconomics 21. Measuring Economic Activity 22. Consumption and Investment 23. Business Fluctuations and the Theory of Aggregate Demand 24. The Multiplier Model 25. Financial Markets and the Special Case of Money 26. Central Banking and Monetary Policy 27. The Process of Economic Growth 28. The Challenge of Economic Development 29. Exchange Rates and the International Financial System 30. Open-Economy Macroeconomics 31. Unemployment and the Foundations of Aggregate Supply 32. Ensuring Price Stability 33. The Warring Schools of Macroeconomics 34. Policies for Growth and Stability
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