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Chapter 2 Notes

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These notes cover the entire chapter of Marketing Environment and Market Analysis.

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8 Pages Partial Study Notes > 2 Years old
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Chapter 2 Notes
Topics this document covers:
Economy Marketing Business Market research Strategic management Management Market environment Business intelligence Marketing plan Market analysis Value Target market
This is a Partial Set of Study Notes

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Topics this document covers:
Economy Marketing Business Market research Strategic management Management Market environment Business intelligence Marketing plan Market analysis Value Target market
Sample Text:
ING ENVIRONMENT • All of the internal and external forces that affect a marketer’s ability to create, communicate, deliver and exchange offerings of value • the marketing environment encompasses the: • internal environment • the micro-environment • the macro-environment ENVIRONMENTAL ANALYSIS • process that involves breaking the marketing environment into smaller parts in order to gain a batter understanding of it • includes the organization, its clients, its competitors and the wider business and societal influences INTERNAL ENVIRONMENT • parts of the organization, the people and the processes used to create, communicate, deliver and exchange offerings that have value • strengths and weaknesses are internal factors that positively and negatively affect the organization’s ability to compete in the marketplace • internal environment organizational chart...
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