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MGB226: Innovation Case Study (Assessment 2)
Page 2/6
MGB226: Innovation Case Study (Assessment 2)
Page 2/6
MGB226: Innovation Case Study (Assessment 2)
Page 2/6

MGB226: Innovation Case Study (Assessment 2)

MGB226 - Innovation, Knowledge & Creativity

6 Pages 1 Student Found this helpful Queensland University of Technology Essay / Project Year Uploaded: 2018

Considering the current technological & societal landscape, the demand for efficiency, accessibility and streamlined ease has never been so high. It is due to these factors that forward thinking conglomerates such as Uber and it’s subsequent services have come to the fore in recent times. Uber has been selected as the focal point of this appraisal, as it can be considered the pioneer of ride-sharing technology platforms which has paved the way for change in how the world moves (Uber, Tech Crunch). Furthermore the service is active in over six hundred cities, utilises over seven million drivers and has a customer base of over seventy-five million+ people, making it the most widespread transport services in the world (Smith, 2018). Ride-sharing aside, Uber also seeks to tackle even greater challenges such as self-driving vehicles, Uber Eats and Uber Pool (which aims to reduce inner city congestion) (Uber, 2018). The Uber model has also, and still is, being adopted by many other companies seeking to emulate it’s functionality (known as ‘Uberfying’) which further highlights it’s importance and innovative impact on society. The following appraisal seeks to provide a brief history of the business, evaluate various aspects of their innovations and provide recommendations for future development.

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