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KCB301 A1 Take Home Exam

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Assessment 1 (problem solving exercises) will be in the form of a take home exam

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KCB301 A1 Take Home Exam
Topics this document covers:
Communication Qualitative research Uses and gratifications theory Media studies Knowledge Anthropology Quantitative research Social media Participant observation Media psychology Audience reception Audience theory John Sullivan
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Topics this document covers:
Communication Qualitative research Uses and gratifications theory Media studies Knowledge Anthropology Quantitative research Social media Participant observation Media psychology Audience reception Audience theory John Sullivan
Sample Text:
Audience members today have total control over the mass media they consume and can exercise that power freely. As the notion of what an audience is changed over time, these audience members gained more and more social and political power helping them progress through the ages. This essay will explore audiences through the ages and how mass media altered audiences over time. The term audience goes back as far as the Greeks and the Romans. Originally the term audience was described as “the action of hearing: attentio...
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