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Marketing End of Semester Exam Notes

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Complete A-Z list of what you need to know to succeed in the final exam for marketing.

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21 Pages Complete Study Notes 1-2 Years old
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5 Ex Credits


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Topics this document covers:
Marketing Microeconomics Market economics) Market segmentation Product management Marketing research Target market Digital marketing Positioning Micromarketing Consumer behaviour Product marketing
This is a Complete Set of Study Notes

Complete Study Notes typically cover at least half a semester’s content or several topics in greater depth. They are typically greater than 20 pages in length and go into more detail when covering topics.

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Topics this document covers:
Marketing Microeconomics Market economics) Market segmentation Product management Marketing research Target market Digital marketing Positioning Micromarketing Consumer behaviour Product marketing
Sample Text:
IMPORTANT GLOSSARY FOR CHAPTER 2: • Digital channels • Customer service • Co-creation • Content marketing • Media sharing • Personalised offers • Owned media • Earned media • Social media • Social interactions • Networking • Microblog • 4E Framework of Social media: Excite, Engage, Experience, Educate ________________ Marketing*Study*Notes! Multiple(Choice( Digital(Marketing((Ch2)( Definitions) • Co6creation(–(brings!together!different!parties!in!order!to!jointly!produce!a!mutually!valued! outcome! • Search(engine(optimisation(–!techniques!used!to!increase!the!amount!of!visitors!to!a!website!by! obtaining!a!high9ranking!placement!...
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