Analysing the demographics of the Mexico and Chile is vital when determining the future opportunities for Australian Char. Mexico’s population is 120 million. Making Mexico one of the largest cities on the planet ("Urbanisation", 2016) and is significantly larger than Chile's population of 17.8 million. However, Mexico has more than double the area of Chile. With the area of Mexico being 1.973 million km², while Chile has an area of 756,096 km². From this information, it is easy to assume that due to Mexico having a higher population that there are more buyers in the market there. Population density vastly impacts market potential. Although, urbanization statistics show that 90% of Chile's population (16 million) live in urban areas while the other 10% of the population (1.78 million) live in rural areas of the country. Compared to Mexico where 79% of the population (94.8 million) live in urban areas, while the other 21% of the population (25.2 million) live in rural regions of the country ("Urbanisation", 2016). Both countries have a sizeable amount of their population living in urban areas. has that Australian Char have more opportunities to efficiently