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BSB119 Assessment 1 - Case Study
BSB119 - Global Business
1 Found helpful • 4 Pages • Essays / Projects • Year: Pre-2021
Got a 6 on it. (a) Drawing conclusions from socio-economic data. (12 marks) Task: The below table shows socio-economic data of two fictitious countries. From the perspective of a business considering the possibility of undertaking business in these countries, consider what the data could mean and present three conclusions. Each conclusion should compare both countries using at least two variables. You can relate each conclusion to any type of international business (eg. you can present a conclusion from the perspective of a business choosing a new export market, a business seeking an import source, a business choosing a location for FDI, etc). (b) Construct a line graph for percentage change in GDP. (3 marks) Task: The two countries you are required to analyse for Assessment Item #2 (Country Analysis Report) are South Korea and France. Using the EIU database and Excel, construct a line graph of the % Change in GDP for these two countries for the years 2013 to 2023. (c) Foreign market entry mode – exporting vs. FDI (5 marks) From the perspective of a small business with limited foreign market experience that is interested in internationalising, discuss why exporting might be more appropriate than foreign direct investment (FDI) as an international market entry mode.
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