You have just been appointed to the board of the charitable trust set up by your grandmother. The primary aims of the trust are to fund activites that improve the lives of children in third world countries with a particular emphasis on the provision of educational opportunities (it gives out scholarships to individual students and grants to schools) The trust invests money in a variety of ways in order to provide an income (interest or dividends for example) so that it can fund its activites. When a significant investment is to be made the approval of the board is required. In this instance the CEO of the trust has put forward the following two options for an investment of $1.5million in shares. Both companies are in the same business and operate in the same markets. You need to assess these companies so that you can make an informed decision at the board meeting.