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5 Found helpful • 23 Pages • Essays / Projects • Year: Pre-2021
Femeconomy has the potential to enter the U.S. market as a viable contender for market share in the gender equality marketplace once the following three main issues have been addressed: 1. Lack of distinction between membership options 2. Lack of digital presence 3. Lack of financial and physical resources It is recommended that Femeconomy addresses the issues identified above through implementation of the following strategies: 1. Redeveloping the website to include more detailed information about the consultation services that make up part of the value proposition; 2. Including a Career resources section on the website to further assist the development of women in leadership as well as advertise positions available in Femeconomy accredited businesses; 3. Expanding on existing Fast Tracker interviews with a series of podcasts to enable female leaders to become fast trackers themselves and build a social movement behind Femeconomy; and 4. Appointing a brand ambassador, located in the Los Angeles region, to be the hand’s-on contact for members in the U.S. to maintain the brands hand’s-on business strategy which has proven successful in Australia. The above strategic marketing strategies will assist Femeconomy in developing their value propositions, improving brand equity and ultimately creating sustainable competitive advantage in the U.S. market.
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