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AMB340 Mid Semester Exam Study Notes

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Tutorial and lecture notes that cover all key concepts examinable from weeks 1-6

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11 Pages Partial Study Notes < 1 Year old
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AMB340 Mid Semester Exam Study Notes
Topics this document covers:
Economy Business Marketing Services marketing Quality management Customer service Customer experience SERVQUAL Service quality Servicescape Service Customer satisfaction
This is a Partial Set of Study Notes

Partial Study Notes typically cover only single topics of a unit of study or do not cover multiple topics in significant detail. They are generally less than 20 pages in length.

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Topics this document covers:
Economy Business Marketing Services marketing Quality management Customer service Customer experience SERVQUAL Service quality Servicescape Service Customer satisfaction
Sample Text:
Intangibility 2. Inseparability 3. Heterogeneity 4. Perishability Lecture: How are services classified: 1. Degree of tangibility/intangibility of service processes 2. Who or what is the direct recipient of service processes 3. The place of service delivery 4. Customisation versus 5. Standardisation 6. Relationship with customers 7. Discrete versus continuous services 8. High contact versus low contact Four Categories: People Processing: Bodies Possession Processing: Ph...
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