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Conceptual Piece Assignment 1

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Conceptual advertising piece written about Multix Portion Control bags. This is the first piece of assessment due for AMB318.

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6 Pages Essays / Projects 1-2 Years old
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Conceptual Piece Assignment 1
Topics this document covers:
Communication design Design Structure Bag Brand Advertising Food Product Red Fast food restaurant Communication
This is an Essay / Project

Essays / Projects are typically greater than 5 pages in length and are assessments that have been previously submitted by a student for academic grading.

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Topics this document covers:
Communication design Design Structure Bag Brand Advertising Food Product Red Fast food restaurant Communication
Sample Text:
The new Multix Portion Control Snack Bags have been created to make portion control easier while making it easier to monitor food consumption. The bags a re-sealable and are available in all leading supermarkets. Target Consumer: - Primary Target Consumer - Men/Women, aged 18 – 60, health conscious, looking to manage food intake o Secondary Target Consumer o Women, aged 28 – 45, Mothers with families Product Benefits: - Makes portion control easier - Gives consumers an easy way to monitor food consumption - The snack bags are re-sealable and re-useable Principal benefit or promise to the consumer: - Makes portion control easier Support or reason why this benefit is possible: The product has been developed and made with ease of controlling portions in mind. It has ...
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