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Consumer Behaviour Complete Study Notes

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Extremely useful document for studying for the exam or completing reports - highlights the key theories and models covered in AMB200. Prepared by a 7 Standard student (GPA 6.9).

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19 Pages Complete Study Notes 1-2 Years old
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5 Ex Credits


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Consumer Behaviour Complete Study Notes
Topics this document covers:
Psychology Behavior Mind Attitude change Learning Consumer theory Behaviorism Belief Consumer behaviour Attitude Cognitive dissonance Habituation
This is a Complete Set of Study Notes

Complete Study Notes typically cover at least half a semester’s content or several topics in greater depth. They are typically greater than 20 pages in length and go into more detail when covering topics.

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Topics this document covers:
Psychology Behavior Mind Attitude change Learning Consumer theory Behaviorism Belief Consumer behaviour Attitude Cognitive dissonance Habituation
Sample Text:
A change in perception can lead to a permanent change in behaviour The study of perception Focuses on what we add to raw sensations to give them meaning • Sensation: the immediate response of our sensory receptors (eyes, ears, nose, mouth, fingers) to basic stimuli (light, colour, odours, sound, textures) • Perception: the process by which sensations are selected, organised & interpreted Examples: wine tastes better in a wine glass than a water glass, people in hard, uncomfortable chairs are less willing to negotiate than people in soft, comfortable Embodied cognition: idea that without our conscious awareness, our bodily sensations (help) determine our perceptions or decisions we make. o Women exposed to a blue Tiffany box colour, heart rate went up 20% o A bowl with 10 different colours of M&Ms will be eat...
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