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AMB200 Consumer Behaviour Full Exam Study Notes

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Full study document on all of the content for final exam ranging from weeks 1-8.

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36 Pages Complete Study Notes < 1 Year old
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Topics this document covers:
Marketing Microeconomics Business economics Brand management Consumer theory Consumer behaviour Behavior Brand loyalty Desire Marketing communications Celebrity branding Positioning
This is a Complete Set of Study Notes

Complete Study Notes typically cover at least half a semester’s content or several topics in greater depth. They are typically greater than 20 pages in length and go into more detail when covering topics.

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Topics this document covers:
Marketing Microeconomics Business economics Brand management Consumer theory Consumer behaviour Behavior Brand loyalty Desire Marketing communications Celebrity branding Positioning
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Positivism (modernism): Paradigm that emphasises the supremacy of human reason and the objective search for truth through science ________________ 2. Interpretivism (postmodernism): Paradigm that emphasises the importance of symbolic, ...
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