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Consumer Behaviour Complete Notes

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These are complete consumer behaviour notes that l used for the final exam. These notes cover all chapters and they incorporate lecture notes and tutorials.

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97 Pages Complete Study Notes < 1 Year old
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5 Ex Credits


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Topics this document covers:
Marketing Microeconomics Business economics Market segmentation Consumer behaviour Target market Global marketing Societal marketing Brand loyalty Consumer Advertising campaign Targeted advertising
This is a Complete Set of Study Notes

Complete Study Notes typically cover at least half a semester’s content or several topics in greater depth. They are typically greater than 20 pages in length and go into more detail when covering topics.

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Topics this document covers:
Marketing Microeconomics Business economics Market segmentation Consumer behaviour Target market Global marketing Societal marketing Brand loyalty Consumer Advertising campaign Targeted advertising
Sample Text:
➢ Consumer behaviour • Focuses on how individual consumers, families and households make decisions to spend their available resources (time, money, effort) on products and services. • It includes how consumers think (their decision making process and decisions), feel (their emotions) and behave (their physical actions that result from their decisions and feelings). • Research in consumer behaviour makes it easier for marketers to pinpoint target markets and to develop appropriate marketing strategies for those target markets. ➢ Consumer • Personal consumer Goods and services are bought for final use by individuals -his or her own use (e.g. clothes, food, music)...
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