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Marketing Summaries Wk1-8

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Marketing Summaries Wk1-8

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21 Pages Partial Study Notes > 2 Years old
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1 Ex Credit


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Topics this document covers:
Marketing Product management Brand management Target market Product lining Pricing Business marketing Positioning Societal marketing Market segmentation Consumer behaviour Brand
This is a Partial Set of Study Notes

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Topics this document covers:
Marketing Product management Brand management Target market Product lining Pricing Business marketing Positioning Societal marketing Market segmentation Consumer behaviour Brand
Sample Text:
Managing markets- bring about exchange- satisfy wants and needs. Core Marketing Concepts NEEDS, WANTS AND DEMANDS-Human needs are most basic concept underlying marketing. Physical, social and individual needs. Wants- are taken by human needs and shaped by culture/individual personality. Demands- humans wants, backed by buying power. PRODUCTS- anything offered to a market to satisfy need/want. Physical objects, services, persons, places, ideas and organisations. Goods/servicestangible/intangible. VALUE/SATISFACTION/QUALITY- cust. value is the difference between values cust. gains in owning/using the goods and the cost of obtaining the good. (BENEFITSCOSTS). Cust. satisfaction extent to which products perceived performance matches a buyer...
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