Find
Search for over 200,000 study notes and past assignments!
Swap
Download study resources by swapping your own or buying Exchange Credits.
Study
Study from your library anywhere, anytime.
MKTG101 essay
MKT10007 - Fundamentals of Marketing
1 Found helpful • 5 Pages • Essays / Projects • Year: Pre-2021 • Previously uploaded under: MKTG1001 - Marketing Fundamentals
Customer loyalty is an important topic for marketers across all different types of industries. Studies have shown benefits or maintaining current customers rather than gaining new customers (Ehrenberg and Goodhardt, 2000). Previous studies have shown that customer satisfaction leads to customer loyalty (Baumann and Elliot, 2012). This essay will go on further to explain how customer loyalty has become of greater importance to marketers over the years and, further develop on how customer loyalty can affect the business both positively and negatively. Additionally, this essay will also explain other aspects of customer loyalty including; the importance of loyalty to practitioners and academics, the meaning of customer loyalty and how it is measured, and how different cultural backgrounds can have an affect on the level of loyalty a customer shows towards a particular business. Ultimately, it will explain the relationship between customer satisfaction and customer loyalty, and how this can affect the ending status of a business.
This document is 10 Exchange Credits
More about this document:
|
This document has been hand checkedEvery document on Thinkswap has been carefully hand checked to make sure it's correctly described and categorised. No more browsing through piles of irrelevant study resources. |
|
This is an Essay / ProjectEssays / Projects are typically greater than 5 pages in length and are assessments that have been previously submitted by a student for academic grading. |
|
What are Exchange Credits?Exchange Credits represent the worth of each document on Thinkswap. In exchange for uploading documents you will receive Exchange Credits. These credits can then be used to download other documents for free. |
|
Satisfaction GuaranteeWe want you to be satisfied with your learning, that’s why all documents on Thinkswap are covered by our Satisfaction Guarantee. If a document is not of an acceptable quality or the document was incorrectly described or categorised, we will provide a full refund of Exchange Credits so that you can get another document. For more information please read Thinkswap's Satisfaction Guarantee. |
Studying with Academic Integrity
Studying from past student work is an amazing way to learn and research, however you must always act with academic integrity.
This document is the prior work of another student. Thinkswap has partnered with Turnitin to ensure students cannot copy directly from our resources. Understand how to responsibly use this work by visiting ‘Using Thinkswap resources correctly’.