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8 Pages • Essays / Projects • Year Uploaded: 2021
India has emerged to become an incredibly attractive market for International businesses investment, as they present a highly skilled workforce with low labour costs. The Greenfield FDI strategy has an advantage of giving firms the luxury to develop their desired subsidiaries, without the burden of the partnering firm. Greenfield investment has the ability to be agile and robust in comparison to international alliances, as it provides higher customisation within their business model, and this is key to establishing cohesion in both corporate culture and customer satisfaction.
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