Social Psychology Human Behaviour as influenced by others, influence via social surroundings. Social psychologists study how the beliefs and attitudes people hold can lead them to behave in a certain way in social situations. Depending upon individual characteristics and societal factors. Adjustments are always made to behaviour depending on the setting we find ourselves in. Key Aspects • It is not just physical presence of another or multiple people but it is also the imagined / implied presence that is perceived that can influence one's actions. o E.g. Seeing people on social media, magazines, movies, can all shape our perceptions. Intersection between Psychology and Sociology Norman Triplett • 1989 • Studied tsk performance within the presence/absence of another person. • Children had to wind up fishing wire • Either on their own or another kid doing the same task • Timed • Results: o Presence of another person doing the same task increased task performance • Co-action effect • 4 decades later, task performance was found to be influenced by mere presence of others o Audience effect • Some tasks performance was improved upon with spectators, and others performance was hindered o Social facilitation (or inhibition) Study of Attribution, persuasion, prejudice, conformity or interpersonal attraction Controlled experiments, correlational me