covering the social media advertising and promotion of Target and The New Yorker for the mkf2111 social media assignment. Your assignment is to pick two brands that have presence across different platforms, both traditional (i.e., television, print, radio, etc.) and social media (i.e., brand websites, Facebook, twitter, etc.). Your goal is to produce a brief report, no more than 2500 words, in which you analyse the brand strategies across these different platforms, with a focus on social media, and you identify the strengths, weaknesses, and unique features of the platforms. What is the role of these platforms in achieving objectives such as creating brand awareness, engaging and communicating with the target customers, creating positive attitudes toward the brand, encouraging brand learning, facilitating consumers in their decision-making process, and creating brand loyalty? Use behavioural theories and concepts that you learned in this unit, when discussing these questions.