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Buyer Behaviour - Complete Set of Semester Notes for Exam

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This contains a summarised version of all the semester's lecture notes + readings done throughout the term + preparation done leading up to the exam.

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19 Pages Complete Study Notes > 2 Years old
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Buyer Behaviour - Complete Set of Semester Notes for Exam
Topics this document covers:
Marketing Brand management Consumer behaviour Brand extension Brand loyalty Targeted advertising Brand Attitude Impulse purchase Behavior Positioning Value
This is a Complete Set of Study Notes

Complete Study Notes typically cover at least half a semester’s content or several topics in greater depth. They are typically greater than 20 pages in length and go into more detail when covering topics.

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Topics this document covers:
Marketing Brand management Consumer behaviour Brand extension Brand loyalty Targeted advertising Brand Attitude Impulse purchase Behavior Positioning Value
Sample Text:
• Relates to: o Acquisition: whether or not to purchase, rent, borrow, lease, etc. o Usage: whether to use, how to use, where, when, how often, for how long, etc. o Disposition: whether to throw, recycle, store, give away, sell, rent, etc. • Includes the consumers' emotional, mental, and behavioural response that precede, determine, or follow these decisions. Domains of Consumer Behaviour: 1. Psychological Core o Motivation, Ability and Opportunity. o Exposure, Attention and Perception. o Learning and Memory. o Forming and Changing Attitudes. 2. Decision-Making Process o Problem Recognition and Search for Information. o Judgements and Decisions. o Post-Decision Evaluations. 3. Consumer's Culture & External Influences o C...
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