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MKF1120- notes
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MKF1120- notes

MKF1120 - Marketing theory and practice

36 Pages Complete Study Notes Year: Pre-2018

Weeks 1 to 10 of notes for MKF1120. Eg. "Modern Marketing • First professor of marketing 1880s • Emergence of ‘marketing’ from German economics to the marketing of agricultural products in the US in 1910 • Culliton (1948) ‘artist’ or ‘mixer of organisational ingredients’ • Borden (1964) classified these ingredients in 13 elements


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