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MKC1200 Comprehensive Topic Notes

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Comprehensive HD level notes on topic 1-10 of MKC1200 with textbook and case examples. Topics include: marketing environment; marketing research; buyer behaviour; STP; product, pricing, place, and promotion decisions.

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84 Pages Complete Study Notes 1-2 Years old
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5 Ex Credits


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Topics this document covers:
Marketing Business economics Microeconomics Global marketing Digital marketing Product marketing Relationship marketing Target market Customer relationship management Market environment Market segmentation Market research
This is a Complete Set of Study Notes

Complete Study Notes typically cover at least half a semester’s content or several topics in greater depth. They are typically greater than 20 pages in length and go into more detail when covering topics.

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Topics this document covers:
Marketing Business economics Microeconomics Global marketing Digital marketing Product marketing Relationship marketing Target market Customer relationship management Market environment Market segmentation Market research
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At least 2 partie...
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