Find
Search for over 200,000 study notes and past assignments!
Swap
Download study resources by swapping your own or buying Exchange Credits.
Study
Study from your library anywhere, anytime.
9 Pages • Essays / Projects • Year: Pre-2021
Consumer behaviour entails all psychological processes that influence the decision of a potential customer to buy or not to buy a certain product in the market. The consumer purchase and consumption behaviours affect the decision of a tenant seeking a house or an apartment to rent. The most common important factors that a tenant must consider while making decision to rent an apartment include the location and the distance of the apartment from the major city or town around, the rent payable, the length of lease, the building size and the amenities within the building and surround location. These factors can be classified into personal factors and demographic factors. The purpose of the paper was to determine the personal and demographic factors that affect tenants’ choice of rental properties and give a recommendation on what can be done to improve the demand and tenant satisfaction. The major personal factors that have been found to play key role in the study were eroticism, femininity, social acceptance and mastery of the environment. The major demographic factors identified from the survey findings include distance from city centre, income that will determine ability to pay rent, family and occupation. It is recommended that apartment designers and managers should always conduct a survey to find out changes in the rental property marketing and use the data to come up with best apartment and amenities that will meet the needs and wants of the tenants hence remaining on top of the market. Score: 97/100
This document is 10 Exchange Credits
More about this document:
|
This document has been hand checkedEvery document on Thinkswap has been carefully hand checked to make sure it's correctly described and categorised. No more browsing through piles of irrelevant study resources. |
|
This is an Essay / ProjectEssays / Projects are typically greater than 5 pages in length and are assessments that have been previously submitted by a student for academic grading. |
|
What are Exchange Credits?Exchange Credits represent the worth of each document on Thinkswap. In exchange for uploading documents you will receive Exchange Credits. These credits can then be used to download other documents for free. |
|
Satisfaction GuaranteeWe want you to be satisfied with your learning, that’s why all documents on Thinkswap are covered by our Satisfaction Guarantee. If a document is not of an acceptable quality or the document was incorrectly described or categorised, we will provide a full refund of Exchange Credits so that you can get another document. For more information please read Thinkswap's Satisfaction Guarantee. |
Studying with Academic Integrity
Studying from past student work is an amazing way to learn and research, however you must always act with academic integrity.
This document is the prior work of another student. Thinkswap has partnered with Turnitin to ensure students cannot copy directly from our resources. Understand how to responsibly use this work by visiting ‘Using Thinkswap resources correctly’.