The objective of the Green Marketing Context Analysis is to:  develop a robust understanding of a sustainability issue of your choice;  relate the sustainability issue to a product category identifying 2 brands for a sustainability framework analysis  consider future sustainability recommendations for your chosen product category You will apply theoretical knowledge and concepts harnessed from Green Marketing to critique your chosen sustainability issue. This assessment task will provide the opportunity to consider the challenges associated with the sustainability issue prior to completing the Green Marketing Portfolio Analysis. You will develop skills in problem solving, synthesising data, critical evaluation and strategic thinking. Further, you will enhance written argument development.